smarterclaims. — Logo pack
Brand identity v0.2

CONTENTS
  brand-sheet.html ....... open in any browser: every mark, colours, rules
  logos/*.svg ............ outlined vectors (no font required to display)

WORDMARK  (the brand has no symbol — the wordmark IS the brand)
  logos/smarterclaims-wordmark-primary.svg .... ink letters + sage full stop (on light)
  logos/smarterclaims-wordmark-reversed.svg ... cream letters + gold full stop (on dark)

FALLBACK MARK — s.   (favicon / app icon / avatar only)
  logos/smarterclaims-s-mark-cream.svg ........ cream tile / default (ink s, sage dot)
  logos/smarterclaims-s-mark-sage.svg ......... sage tile / inverted (cream s, gold dot)

COLOURS
  Sage   #485E3F      Ink    #2A2520
  Cream  #F4ECE0      Gold   #B8956C

TYPEFACE
  Fraunces (opsz 144, wght 380, SOFT 100, WONK 0), free on Google Fonts.
  Files are outlined, so Fraunces is NOT required to display them.

RULES  (per brand identity v0.2)
  - Wordmark: lowercase, one italic full stop in sage. Do NOT recolour the dot
    to match the word, letter-space the word, set the dot upright, or split it
    into "smarter. claims".
  - The s. mark is used ONLY where the wordmark can't fit (under ~60px / square
    formats): favicons, app icons, social avatars. Never in marketing or print.
  - Keep clear space around the wordmark equal to the height of the "s".

  SVGs scale to any size with no quality loss. Need PNG/ICO at set sizes, or
  EPS/PDF for print? Email ankita@smarterclaims.co.uk.
