smarterclaims. / brand identity v0.2

Logo pack

Outlined SVG — no font needed to display. The brand has no symbol: the wordmark is the brand, lowercase Fraunces with one italic full stop in sage. The s. mark is a fallback for favicon / app-icon / avatar sizes only.

Wordmark
primary — ink letters + sage dot (on light)
reversed — cream letters + gold dot (on dark)
Fallback mark — s.
cream / default
sage / inverted
Colours
Sage  #485E3F
Ink  #2A2520
Cream  #F4ECE0
Gold  #B8956C
Rules (per brand identity v0.2)
WordmarkLowercase Fraunces (opsz 144, wght 380, SOFT 100, WONK 0) with one italic full stop in sage. Never recolour the dot to match, letter-space the word, set the dot upright, or split “smarter. claims”.
s. mark — whenApp icons, favicons and social avatars only — any context where the wordmark would render under 60px or a square is required. Never in marketing or print where the wordmark fits.
Clear spaceKeep free space around the wordmark equal to the height of the “s”.