Press assets
& brand downloads.
Logos, photography, broadcast clips and the full press kit — everything ready to publish. All free to use in editorial coverage of SmarterClaims with attribution.
ZIP · 19 MB — logos, photo, radio & the PDF. Need a custom cut or hi‑res portraits? Email the press office →
The wordmark is the brand. The s. mark is a fallback for favicon, app‑icon and avatar sizes only — where the wordmark can’t fit.
Logo pack
The smarterclaims wordmark (on light and on dark) and the s. fallback mark — outlined SVG plus a brand sheet with colours and clear‑space rules.
Steve Smart portrait
A studio portrait of co‑founder Steve Smart, cleared for editorial use. More crops and print‑resolution files on request.
Segments from Steve’s consumer‑help slot on LBC, one of the UK’s biggest commercial radio stations. Play them here, or download the audio to quote, embed or broadcast.
Clip titles are placeholders — tell us the exact titles / air dates and we’ll label them.
The complete SmarterClaims press kit, formatted for print and offline reading.
Colours
Typefaces
All three are free on Google Fonts. Please keep the wordmark set in Fraunces with the sage italic full stop, and don’t recolour or distort it.
Copy‑and‑paste facts
Cleared to quote with attribution to SmarterClaims. Hit copy and paste straight into your piece.
SmarterClaims helps UK consumers overturn wrongly-rejected insurance claims and get their money back — without a lawyer.
Steve Smart, co-founder and Chief Legal Officer, SmarterClaims — former CEO and General Counsel of AIG's UK consumer business.
SmarterClaims (smarterclaims.co.uk) helps people overturn wrongly-rejected insurance claims and get their money back — without a lawyer. Customers explain what happened in plain English and receive a complete rebuttal letter citing the arguments, laws and policy terms that force insurers to reconsider. It runs on the playbook of co-founder Steve Smart, former CEO of AIG's UK consumer business, whose casework has recovered around £25 million over a decade. The knowledge to overturn a wrongful "no" always existed — it just never sat on the consumer's side of the table. SmarterClaims changes that. Introductory price £19.99 (normally £49.99), money-back guaranteed.
Figures may be quoted with attribution to SmarterClaims. Not legal advice, not a law firm, not a claims management company — a service of Lexity.ai AG.
Help spread the word
Ready‑to‑post copy for X, LinkedIn and newsletters. Pair it with the s. avatar below.
Told "no" by your insurer? You don't have to accept it. SmarterClaims turns a wrongly-rejected insurance claim into an expert-grade rebuttal letter — the arguments, law and policy terms to overturn it. From £19.99. smarterclaims.co.uk
Around 3.9 million insurance claims are rejected in the UK every year — and most people never challenge them, because a solicitor costs more than the claim is worth.
SmarterClaims fixes that. Describe what happened in plain English and get a complete rebuttal letter — the exact arguments, law and policy wording needed to overturn the decision — for a small fixed fee.
It runs on the 40-year playbook of Steve Smart, former CEO of AIG's UK consumer business, which has recovered around £25 million for ordinary people.
Told "no"? You don't have to accept it. → smarterclaims.co.uk
These assets are cleared for editorial use in coverage of SmarterClaims, with attribution to SmarterClaims. Please don’t alter the logo or imply endorsement of unrelated products. Figures may be quoted with attribution. For anything else — exclusive imagery, interviews, or licensing questions — just ask.
smarterclaims is a service of Lexity.ai AG. Not legal advice, not a law firm, not a claims management company — smarterclaims publishes information and tools for UK consumers. Figures on this page may be quoted with attribution to SmarterClaims.